Sunday, February 12, 2017

Elevator Pitch

So this week in my business class we have been focused on marketing and building our brands.  I really enjoyed one of our videos this week by Guy Kawasaki.  In it, he points out how we need to be unique and bring value to our customers.  It is in that sweet spot where greatness can be born.  You can see the video here.

This week I also had to create an elevator pitch for my $100 challenge company.  It was great getting feedback from classmates and going back and refining what I would say if I met an investor in an elevator.  It helped me really drill down on my concept and make sure I could quickly and clearly explain what I was trying to do, who I was trying to sell it to, how we would make money, and why it would be exciting.  It's a great way to look at a company and get down to the roots of what it is and how it will bring value to the customer, owner and investors.  I know that my company will do this in my area.  Here is my video of my elevator pitch.  I hope you enjoy it, and feel free to leave comments or suggestions.

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